Source : PERTHNOW NEWS
An American influencer has come under fire after claiming her five-month-old baby sleeps better at night because of her “10-step skin care routine”.
Sloan Byrd took to Instagram on Wednesday to share her daughter Marie’s nighttime routine, which has her sleeping more than eight hours.
The digital creator with more than 213,000 followers posted a carousel featuring photos of each step to her little one’s routine, which included an image of Byrd wiping Marie’s face with a cotton bud.
Text written over the image read: “10-step skin care routine started since she was fresh out the womb”.
The mother of one added: “Idc, idc”, meaning “I don’t care”.
It didn’t take long for social media users to slam Byrd in the comments, with people calling her out for fuelling the “insane obsession children have with anti-aging”.
“Idc if this is supposed to be a joke, cause this legitimately is such a gross, sad thing to post, and is actively contributing to the insane obsession literal children have with anti-aging,” one user said.
Another said: “Exposing a small baby to the chemicals in beauty products for attention not a flex here sorry.”
“Love everything but the 10 step skincare routine because apart from oil massages, moisturiser and powder what do babies need? Genuinely curious,” a third added.
Meanwhile fellow mothers were eager to find out more about the baby’s skin care regime.
“What do you use on her skin? Asking because they get these little bumps sometimes and I don’t know what to us,” one mum asked.
Another suggested it was “Mustella baby micellar water y’all!!! That’s literally the skincare”.
“Please share the 10 step skincare routine,” another fan said.
Other elements of her daughter’s final hours before bedtime included dimming the lights at 7pm “to trigger her brain to start winding down”, hanging door silencers on every door, turning on a rain sound machine and a heater before bath time and skin-to-skin contact until “she’s in a deep sleep”.
Byrd gave birth to her first daughter on March 19, whom she shares with actor Jackie Long.
It’s not the first time that skin care for children has caused controversy.
In November 2025, actress Shay Mitchell caused uproar after launching Rini — a Korean-inspired skincare line for toddlers.
The Pretty Little Liars star said the brand was “inspired by my girls, their curiosity, and all the little moments that made me realise how early it starts.”
“From birthday parties and face paint to wanting to do ‘what mummy does’ with her face masks…it was only a matter of time.”
Mitchell’s Instagram post was flooded with comments calling the move “dystopian” and “tone deaf”.
“Just because they want to ‘do what mummy does’ doesn’t mean they should,” one user wrote.
“Please explain to me why literal toddlers need face masks and skin care and to be sitting in front of a makeup mirror looking at themselves?” another wrote.
