Producer Namit Malhotra has unveiled an ambitious global promotion campaign for the upcoming epic *Ramayana: Part 1*, starring Ranbir Kapoor, unveiling plans that aim to introduce one of India’s legendary tales to the world. The announcement marks a significant milestone in Bollywood’s international outreach.
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## Hollywood-scale rollout
Starting **October 15, 2026**, Malhotra revealed via social media that Sony Pictures will spearhead the international advertising drive for *Ramayana*. The campaign’s goal is clear: make the epic accessible to international audiences, many of whom have not yet encountered this story.
In his post, Malhotra reflected, “When we set out to make *Ramayana*, our dream was always to take one of India’s greatest stories to the world. Tomorrow, that dream takes another big step forward.” He continued by stating, “Sony Pictures begins its international campaign for *Ramayana*, introducing this timeless story to audiences across the globe, many of whom will be discovering it for the very first time.”
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## Pride of origin: message from the creators
Expressing the significance of the international rollout, Malhotra emphasized the pride in presenting something born in India as a global cinematic event. The promotional message concluded with the slogan: *“Our truth. Our history. From India to the world. Jai Shri Ram.”* The note bore the signatures of Malhotra himself, director Nitesh Tiwari, and actor Yash – who plays Ravana.
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## Cast, crew, and release schedule
*Ramayana: Part 1* is directed by **Nitesh Tiwari**, with **Ranbir Kapoor** cast as Lord Rama, **Sai Pallavi** as Sita, and **Yash** stepping into the role of Ravana. The ensemble cast also includes talented actors like Arun Govil, Lara Dutta, Vivek Oberoi, Rakul Preet Singh, Sheeba Chaddha, Indira Krishnan, Kajal Aggarwal, Shobana, and Kunal Kapoor.
The story will unfold in two parts:
– *Part 1* is set to hit international markets on **November 5, 2026**, aligning with Diwali celebrations.
– *Part 2* is slated for a Diwali 2027 release.
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## Global distribution and trailer release
To ensure wide reach, Sony Pictures plans to distribute *Ramayana: Part 1* across approximately **50,000 screens** internationally. An English-language trailer has already been released to appeal to overseas viewers, underscoring the global push.
With promotions going live imminently, the marketing focus will shift toward engaging non-Indian audiences, building momentum ahead of the worldwide debut.
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## Bigger picture: Bollywood on the global map
This campaign represents more than just a film promotion—it’s a bold declaration of Bollywood’s rising global profile. By distributing *Ramayana* as a grand cinematic event and targeting international markets, the film’s creators aim to show that Indian mythological tales can resonate universally.
The move taps into increasing interest in cultural epics and regional storytelling among audiences outside India. It suggests confidence in the universal appeal of stories rooted in myth, history, and religion—especially when presented with premium production values and strategic international marketing. While specific promotional activities beyond the trailer and screen reach weren’t detailed, the campaign’s launch marks a crucial phase in building *Ramayana’s* global identity.
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With *Ramayana: Part 1* gearing up for its Diwali 2026 release and a full-canvas promotional campaign commencing immediately, the film is poised to make waves beyond traditional Bollywood boundaries.
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