SOURCE : NEW18 NEWS
Last Updated:January 20, 2025, 12:32 IST
Under the agreement, Airtel will initially offer Bajaj Finance’s retail financial products on its Airtel Thanks App, and later through its nation-wide network of stores.
Airtel customers can now apply for the Airtel-Bajaj Finserv Insta EMI card via the Airtel Thanks App and later through its nation-wide network of stores.
Telecom major Bharti Airtel on Monday said it has entered into a strategic partnership with Bajaj Finance, to create a digital platform for financial services. Under the agreement, Airtel will initially offer Bajaj Finance’s retail financial products like gold loans and EMI cards on its Airtel Thanks App, and later through its nationwide network of stores.
“The one-of-a-kind partnership brings together Airtel’s highly engaged customer base of 370 million, 12 lakh+ strong distribution network, and Bajaj Finance’s diversified suite of 27 product lines, and distribution heft of 5,000+ branches and 70,000 field agents,” according to a joint statement by Bharti Airtel and Bajaj Finance.
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Airtel will initially offer Bajaj Finance’s retail financial products on its Airtel Thanks App for seamless and secure customer experience, and later through its nation-wide network of stores, it said.
“The combined strength of the companies’ digital assets will enable Airtel and Bajaj Finance to significantly deepen penetration of financial products and services,” according to the statement.
So far, two products of Bajaj Finance have been piloted on the Airtel Thanks App. By March, four products of Bajaj Finance will be available to customers on the Airtel Thanks App. These include gold loan, business loan, a co-branded Insta EMI Card and personal loan, it said.
“Airtel will progressively offer close to 10 financial products of Bajaj Finance within this calendar year,” according to the statement.
Gopal Vittal, vice-chairman and MD, Bharti Airtel, said, “Airtel and Bajaj Finance, two trusted names in this country, have the shared vision of empowering millions of Indians with a diverse portfolio of financial needs. We are building Airtel Finance as a strategic asset for the group and will continue to invest in and grow the business. Today, we are trusted by over 1 million customers and our vision is to make Airtel Finance a one-stop shop for all the financial needs of our customers.”
Rajeev Jain, managing director, Bajaj Finance, said, “Our partnership with Airtel not only leverages India’s digital infrastructure for inclusive growth but also brings together the expertise and reach of two of India’s leading and most-trusted brands.”
According to the statement, Airtel customers have the opportunity to apply for the Airtel-Bajaj Finserv Insta EMI card via the Airtel Thanks App and later through its nation-wide network of stores.
“Airtel-Bajaj Finserv EMI card provides access to a range of offers available to Bajaj Finance customers. Users will benefit from flexible EMI options and payment plans for purchasing various goods, including electronics, furniture and groceries at over 1.5 lakh partner stores across more than 4,000 cities. Additionally, the co-branded card is applicable for e-commerce transactions on multiple platforms,” it added.
