Source :NEWS18 NEWS
Last Updated:April 22, 2025, 23:49 IST
Whether you choose to invest in timeless classics or enjoy the spontaneity of fashion pieces, the most important investment you make is in how the jewellery makes you feel.
In today’s evolving landscape of fashion and finance, selecting the right jewellery is about striking a thoughtful balance between emotional value, aesthetic appeal, and long-term worth
Jewellery has always been more than just adornment — it is a statement of identity, a keeper of memories, and, at its finest, a lasting investment. In today’s evolving landscape of fashion and finance, selecting the right jewellery is about striking a thoughtful balance between emotional value, aesthetic appeal, and long-term worth.
While the allure of fashion jewellery is undeniable — offering trendy, affordable pieces that elevate everyday style — it’s important to recognize its fleeting nature. Fashion jewellery, often mass-produced with inexpensive materials, is designed to complement the moment rather than endure the years. It’s vibrant and fun, but seldom carries value beyond a few seasons.
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In contrast, fine jewellery is a timeless treasure. Crafted from solid gold, platinum, and precious gemstones like diamonds, emeralds, and sapphires, these pieces offer not just enduring beauty but also financial security. As styles evolve and seasons change, well-chosen fine jewellery retains — and often increases — its value, making it a smart and wearable investment.
Piyush Gupta, Director, PP Jewellers by Pawan Gupta, aptly captures this sentiment, “A piece of jewellery should be something you love to wear — and something that loves you back, by growing in value and sentiment over time.” Choosing certified, high-quality pieces means you’re not merely buying an accessory; you’re acquiring an heirloom that will tell your story for generations.
When selecting jewellery for investment, experts advise looking for timeless designs, exceptional craftsmanship, and authenticity certifications. These elements ensure that your purchase holds intrinsic value, both emotionally and materially. It’s about building a collection that grows richer — in memories and in market value — with every passing year.
At the same time, the modern consumer doesn’t have to choose between emotional resonance and investment value. Leshna Shah, Founder, Irasva Fine Jewellery, offers a refreshing perspective, “Jewellery today isn’t confined to a single definition — what you wear should be a reflection of both your individuality and your intent. At Irasva, we believe the perfect piece is where intent meets design. Whether you’re investing in jewellery this Akshaya Tritiya or choosing something that speaks to your personal style, true value lies in how often you wear it, how it makes you feel, and how effortlessly it becomes part of your life. Timelessness and self-expression can — and should — go hand in hand.”
Indeed, the true beauty of jewellery lies in its ability to embody both self-expression and longevity. A well-chosen piece is one that fits seamlessly into your lifestyle — a necklace that feels like second skin, earrings that lift your mood, or a ring that becomes a cherished daily companion — while simultaneously standing the test of time.
In the end, jewellery is a celebration of self — an art form that combines emotion, craft, and wisdom. Whether you choose to invest in timeless classics or enjoy the spontaneity of fashion pieces, the most important investment you make is in how the jewellery makes you feel.
Because true luxury isn’t just worn — it’s lived.
SOURCE : NEWS 18
