Source :NEWS18 NEWS
Last Updated:January 22, 2025, 12:51 IST
A celebration of craftsmanship, heritage and nonconformist design, Masaba Gupta brings the collection to life in 46 statement pieces.
(L-R) Madhu Sapre, Puppy Twix and Satyadeep Misra in House of Masaba x Amrapali Jewels collection.
Masaba Gupta unveiled her first-ever fine jewellery collection, inspired by the iconic mascots that have defined House of Masaba over the years. A celebration of craftsmanship, heritage and nonconformist design, the 46-piece collection is in collaboration with Amrapali Jewels.
The mascot’s including The Nandi, The Palm, The Toffee, and The Camera are reimagined in 18k gold and enhanced with precious stones such as rubies, sapphires, and emeralds, brilliant cut diamonds and pearls. Each piece is crafted to be both a statement and a collectable, embodying the perfect balance between tradition and modernity.
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Commenting on the launch, Masaba Gupta, founder and chief design officer, House of Masaba says, “This is the first time House of Masaba will be dabbling in fine jewellery. The collection comprises 46 pieces created in 18-carat gold, using the finest gemstones. My association with House of Amrapali is a long-standing one, built on a great amount of trust in the brand and Tarang’s [Arora, CEO and Creative Director, Amrapali Jewels] aesthetic. In my observation over the last couple of years, a woman’s relationship with jewellery has been evolving. What was once a purchase reserved solely for special occasions has now become more about self-expression.”
Each intricately designed statement piece beautifully resonates with the campaign – Identity Crisis, a 2-fold narrative that playfully comments on House of Masaba’s awakening into its newfound identity while staying true to its foundation and characteristic visual storytelling. The campaign features Madhu Sapre alongside Satyadeep Misra, Kripali Samdariya, Kirandeep Chahar and the puppy Twix styled in statement pieces from the jewellery collection.
Making history one design at a time, these jewellery pieces are not just reserved for occasion wear but can seamlessly transition from day to night and complement anything from a crisp white shirt to an elaborate ensemble. Here’s are some captivating designs from the collection:
The Many Moods of Madhu Sapre
The OG Supermodel Madhu Sapre celebrated Masaba and her vision for the campaign with an array of elegant and fun pieces from the collection. The intricately designed affirmation bracelets and cuffs adorned with meaningful texts like ‘Strength,’ ‘Love,’ ‘Pyaar,’ and ‘Peace,’ skillfully blended antique aesthetics with contemporary finishes. The Maharani Maker neckpiece, the click bait ear cuff or the love language earrings are perfect to style together as well as standalone pieces for your next outing.
The Trinket Hoarder
Kirandeep Chahar wears the stunning elaborate 18-carat gold neckpiece with antique finish featuring full cut diamonds, baguette diamonds, white sapphires, amethyst, cabochon rubies, triangle cut peridot, tourmaline, aquamarines, tanzanite, round and square cut emeralds. The Trinket Hoarder is further enhanced with the iconic mascots – The Palm, The Toffee, The Nandi and The Camera and other motifs featuring birds, fish and cross.
The Nirbhau Nirvair Nimrata
Satyadeep Misra adorns the empowering ‘Nirbhau, Nirvair, Nimrata’ neckpiece. ‘Without fear, without hate, with love’ – is Masaba’s version of the affirmation necklace. It draws inspiration from an archival Persian necklace displayed at the Amrapali Museum in Jaipur. The 18-carat gold necklace with antique finish features full cut diamonds.
The Heera Nandi
Kripali Samdariya adorns the Heera Nandi pendant featuring full cut diamonds and oval cut emerald. She paired it with the Grandpa’s Clock earrings featuring full cut diamonds and emeralds.
The Khatta Meetha Neckpiece
The puppy Twix adorns the khatta meetha necklace featuring the iconic mascot – The Toffee. Designed in varied sizes, each toffee pendant is embellished with a precious gem making it a paw-fect necklace to adorn.
SOURCE : NEWS 18
