Source : INDIA TODAY NEWS
Muthoot FinCorp has been named the new title sponsor for India home cricket, with the financial services company entering into an association with the Board of Control for Cricket in India (BCCI) until March 2028.The partnership will cover all international series and tournaments played in India, as well as domestic competitions organised by the BCCI. The association will begin with India’s first ODI against the West Indies in Thiruvananthapuram on Sunday, the board announced on Saturday, September 26.
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Muthoot FinCorp’s title sponsorship will therefore extend beyond the Indian men’s and women’s senior teams, covering a wide section of the country’s cricketing structure. The partnership includes India A, India B, age-group teams and other designated teams, along with major domestic tournaments. The Ranji Trophy, Irani Cup, Duleep Trophy, Vijay Hazare Trophy, Deodhar Trophy and Syed Mushtaq Ali Trophy are among the competitions covered by the agreement.
The move gives Muthoot FinCorp visibility across both international and domestic cricket, while giving the company a presence across India’s national teams and the pathway that feeds into them.
Muthoot FinCorp replaces IDFC First Bank, whose partnership with the BCCI ended in August 2026.
While Muthoot FinCorp takes over the title sponsorship, Apollo Tyres remains the lead sponsor of the Indian cricket teams. Apollo Tyres became Team India’s lead sponsor in 2025 after replacing Dream11, with its agreement running until March 2028.
The BCCI’s current sponsorship portfolio also includes Campa, SBI Life and ChatGPT as associate sponsors.
NATURAL CONNECT
Muthoot FinCorp Joint Managing Director Thomas George Muthoot said the partnership reflected the company’s commitment to supporting Indian cricket across national and domestic platforms.
“Muthoot FinCorp’s association with BCCI reflects our commitment to supporting Indian cricket across national and domestic platforms,” he said.
BCCI President Mithun Manhas said the partnership reflected the breadth of the Indian cricket calendar, which brings together international cricket, domestic competitions and players at different stages of their careers.
“Indian cricket’s home season brings together the national teams, domestic competitions and players at different stages of their journey. Muthoot FinCorp’s association as Title Sponsor reflects the strength and reach of Indian cricket and the connection it has with people across the country,” the former cricketer said.
“There is also a natural connect between the two brands, with Muthoot FinCorp’s distinctive blue coming together with the Men and Women in Blue of Indian cricket. We are pleased to welcome Muthoot FinCorp to the BCCI family and look forward to building a strong association over the coming seasons.”
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SOURCE :- TIMES OF INDIA
