Actor Kim Soo Hyun is set to resume his professional activities with a scheduled advertisement shoot for the prominent Philippine fashion brand Bench on July 14, 2026. This marks his first public engagement after a hiatus of approximately one year, during which he faced various personal controversies.
**Background on the Hiatus**
In March 2025, Kim Soo Hyun was embroiled in allegations concerning a purported six-year relationship with the late actress Kim Sae Ron, which allegedly began in 2015 when she was 15 years old. Additional claims included debt collection issues. Kim Soo Hyun addressed these allegations by holding a press conference, during which he asserted that their relationship commenced only after Kim Sae Ron had reached adulthood. Despite his defense, several brands that had engaged him for promotional activities chose to terminate their contracts. Furthermore, the Disney+ series “Knock-Off,” which was slated for release last year, was placed on indefinite hold.
**Legal Developments**
In a related legal matter, YouTuber Kim Se Eui, associated with the channel HoverLab Inc., was recently arrested and referred to prosecution on charges including the dissemination of false information. Investigations revealed that Kim Se Eui had utilized artificial intelligence to manipulate the voice of the late Kim Sae Ron and fabricated KakaoTalk conversations, presenting them as evidence of a relationship with Kim Soo Hyun.
**Return to Professional Endeavors**
Kim Soo Hyun’s upcoming collaboration with Bench signifies a positive step forward in his career. His agency, GOLDMEDALIST, confirmed the advertisement shoot, stating, “Kim Soo Hyun will participate in a print advertisement shoot for the leading Philippine fashion brand Bench on July 14.” This announcement has been met with enthusiasm from fans and industry observers, eager to see the actor return to the spotlight.
**About Bench**
Bench is a leading fashion brand in the Philippines, renowned for its diverse range of clothing and accessories that cater to various demographics. The brand has a history of collaborating with prominent figures in the entertainment industry, enhancing its appeal and reach.
**Kim Soo Hyun’s Previous Endorsements**
Prior to his hiatus, Kim Soo Hyun was associated with several high-profile endorsement deals. Notably, he worked with Bean Pole Outdoor, where he and miss A’s Suzy showcased couple looks suitable for outdoor activities. Additionally, he was the face of ZIOZIA, a men’s fashion brand, featuring in campaigns that highlighted his versatile fashion sense. His collaboration with Pigeon, a fabric softener company, marked him as the first male model for the brand, emphasizing freshness and softness. ([soompi.com](https://www.soompi.com/article/627933wpp/kim-soo-hyun-and-miss-as-suzy-are-a-cute-outdoorsy-couple-for-bean-pole?utm_source=openai))
**Looking Ahead**
The upcoming advertisement shoot with Bench is anticipated to be a significant milestone in Kim Soo Hyun’s return to the entertainment industry. Fans and industry professionals are optimistic about his comeback, hoping it will lead to more opportunities and projects in the near future.
This development underscores the resilience of Kim Soo Hyun and his ability to navigate personal challenges while maintaining his professional commitments. As he prepares for the Bench advertisement shoot, all eyes will be on his performance and the reception of his return to the public eye.
In conclusion, Kim Soo Hyun’s confirmed participation in the Bench advertisement shoot on July 14, 2026, marks a significant step in his professional resurgence. This event is eagerly anticipated by fans and the entertainment industry, signaling a positive turn in the actor’s career trajectory.
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