SOURCE :- SIASAT NEWS
Hyderabad: Hyderabad placed the very first gold coin order on Instamart, Swiggy’s quick-commerce arm, this Dhanteras, just 30 seconds past midnight. During Diwali, the platform recorded a more than two-fold surge in party-planning orders, company data showed.
The order, for a “Flower 24 Karat Gold Coin,” was placed at 12:00:30 am on November 6. The first order containing a silver coin came from Bengaluru four seconds later, according to data shared by Instamart.
A Hyderabad consumer also placed one of the biggest festive baskets on the platform. The order, worth Rs 52,215, was for a two-gram flower-design gold coin and a 100-gram silver bar. Among the orders shared by the company, it was second only to a Mumbai basket worth Rs 1.11 lakh.
Hyderabad was also second only to Bengaluru in gold coin purchases on Instamart ahead of Dhanteras, with Mumbai third, while Delhi recorded the highest demand for silver coins. Gold coin orders on the platform rose 23 times in the week leading up to Dhanteras, while silver coin orders grew sevenfold.
Hyderabad a key festive market
The city has emerged as one of Instamart’s key festive markets this year. In August, it recorded the highest volume of rakhi orders among major metropolitan areas, ahead of Bengaluru and Mumbai.
Rose or floral designs, like those in both Hyderabad orders, accounted for nearly two-thirds of the gold coins purchased. Lakshmi-Ganesh designs accounted for 73 per cent of silver coin purchases. Orders for gold and silver coins peaked at 6:38 pm.
The biggest festive shopping basket was recorded in Mumbai at Rs 1.11 lakh, comprising gold coins in Lakshmi-Ganesh and lotus designs.
A Bengaluru consumer’s Rs 32,298 basket included a two-gram Lakshmi gold coin and olive oil. A Gurugram consumer placed an order worth Rs 30,855 for a one-gram Lakshmi gold coin and a children’s lunch box, while a Delhi consumer spent Rs 29,907 on a one-gram flower-design gold coin and LED curtain lights.
A Chennai consumer purchased a one-gram Lakshmi gold coin and a 50-gram silver bar in an order worth Rs 26,770. A Noida consumer’s Rs 25,313 basket comprised an air purifier and a cordless vacuum cleaner.
Kaju Katli tops the mithai list
Across the country, the company reported a 162 per cent year-on-year rise in party-planning orders and a 42 per cent increase in orders for munchies and snacks.
Kaju Katli was the most popular mithai during Diwali, followed by Motichoor Laddoo and Besan Laddoo.
Shopping trends recorded on November 8 showed the busiest shopping hour was between 11 am and noon, with 11:18 am registering the highest number of orders in a single minute.
Diet Coke was the most popular non-grocery item on Diwali eve. Clothing, jewellery and hair accessories, electronics and appliances, and kitchen and dining products also recorded significant year-on-year growth.
Raipur, Madurai, Guwahati, Thrissur and Kollam emerged as leading cities for festive demand, according to Instamart.
(With inputs from PTI)
SOURCE : SIASAT
