SOURCE :- SIASAT NEWS
New Delhi: Video streaming platform YouTube on Thursday announced the expansion of its shopping affiliate programme in India, partnering with major e-commerce platforms, including Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ.
The new tie-ups build upon YouTube’s existing affiliate partnerships with Flipkart, Myntra, Nykaa, Purplle, Shopsy, and Tira, creating a unified digital catalogue spanning value marketplaces, fashion, and beauty retail, the company said.
The expansion comes amid surging economic returns for local creators, the company said. Average affiliate payouts to Indian creators grew by over 160 per cent year-on-year between the first quarter of 2025 and 2026, outpacing the 100 per cent global growth rate.
“With our creators seeing life-changing revenue, and our merchant partners and brands seeing measurable impact, we’re building a thriving economy where creativity directly leads to commerce,” Gunjan Soni, Managing Director – India, YouTube, said.
YouTube noted that shopping-related watch time in India has increased by 55 per cent year-on-year, driven by more than 45 crore logged-in users searching for product-related content on the platform.
Alongside the retail integration, YouTube unveiled several assistive artificial intelligence (AI) tools. These include ‘Ask YouTube for Shopping’, which allows viewers to make interactive product queries such as checking specifications via text or voice directly from a video watch page, and dynamic retail tags that adapt to local currencies to facilitate cross-border monetisation for Indian creators.
SOURCE : SIASAT
